Friday, November 8, 2013

How To Improve Your Business With Article Marketing

By Stavros Georgiadis


Post the articles you write on your site first, so you can get some SEO "juice". This is easy and can boost web rankings and traffic. Search engines rank frequently updated sites more highly, so when you post articles to your site you help yourself.

Many people try to write their own articles to use for article advertising purposes. Keep in mind that just like any other skill, writing takes a certain degree of talent. You may have a good handle on grammar and know the rules of punctuation. You may even notice alliteration when you see it. Writing requires captivating the reader and transporting them into the realm of what you are writing about. It's art, not just academic smarts.

Vary the language in your writing, and communicate with everyone, no matter their level of education. if your niche is technical, include some facts. However, an explanation for those interested but lacking in the knowledge department should still be provided. You will increase your credibility and value by addressing all members of your audience.

You want all your articles posted to your site because this gives you the benefit of keyword searches. This is an easy, yet effective, method of increasing traffic and SEO rankings. Search engines are more attracted to sites that have regular updates, so putting your articles there will keep you higher in the rankings.

One very crucial tip in article submission is to send your articles to the many directories available, once you've added them to your own sites. This helps because the main article will show up in the indexes of the search engines, and the other articles will give you back-end traffic.

Avoid overcrowding your article with keywords. Limit your usage of a keyword to five occurrences within an article. More than that has the potential of causing readers to leave your page. Stay with less than five times to make sure that you do not overdo it, and your readers will be much more happy.

Break your articles up by using bullet points or numbers so readers can grab the information in little bites. Using this tactic makes the reading material easier to understand and remember. If readers see a bullet or a number alongside information, they see it as being important and give it their attention.

Keep your articles under 500 words and use a catchy introduction. Many people have attention spans that can be short, so it is crucial to hook them in the introductory paragraph of your article. Hook them with the first few lines; you can always explain further as your article goes on.

Whenever you are searching for information on article syndication from numerous sources, always save copies of your posts, e-mail replies, and other comments you write. You can later use this information in your articles. This process is part of what's known as Private Label Rights (PLR). These can really spice up your articles. Always keep your article to one page or less, and never let your article span more than one page. Multiple pages can hold more ads, so it may seem like a good idea to you. The benefits are outweighed by the annoyance multi-page articles cause to readers. If you absolutely have to have your article on multiple pages, at least offer your readers a noticeable link to a single page version.




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