Sunday, November 17, 2013

Use The Power Of Mobile Marketing For Your Business

By Stavros Georgiadis


Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Have a telephone number database to assist your mobile marketing efforts. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. This can be done either with a Web form or having the person text you with a given short code you gave them.

Avoid sending texts early in the day or too late at night. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.

The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.

You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Visit the stores that sell these devices and try them out so you will know what your customers are dealing with when they receive your mobile marketing communications.

You will see a good rise in profits with mobile marketing. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. Both of these are good ways to advertise and market your business. Bring your marketing efforts to the places your customers already are.

Although texting with abbreviations is commonplace nowadays, most people haven't got a clue what they mean. If an individual doesn't understand your ad, they won't look at it, resulting in you losing a potential customer.

Try using dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. Doing this will also protect you legally.

If you have a social network page for your business, link to it on your main business webpage. If your customers know you have a presence on a social media network, they will check you out but they won't search.

By implementing the use of QR codes, you can broaden your customer base as you offer easily accessible information to customers. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. They are quite user friendly and simple to capture on cell phone. By using this resource you can interact with your customers while you have their attention.

There are many new and innovative marketing ideas when it comes to mobile devices, and considering them all can feel a bit confusing. Armed with the information you've learned from these tips, you can now be more successful in your mobile marketing efforts.




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