Thursday, July 24, 2014

BIGMAX Growth Trends

By Merv Carlson


Technocrane Inc is a popular small crane distributor located in North America. Their BIGMAX compact cranes have dominated the small crane market over the last ten years. The company provide high quality compact cranes with excellent warranty, which is believed what make the success of the TC series. Besides, the growth in compact crane market segment is another factor contributing to the success of the BIGMAX TC series.

Typically, when a well-conceived new machine or labor saving device is introduced into a market, sales start slowly as a few early adopters recognize it's potential. In the meantime, most of the market continues to work with familiar equipment doing things the traditional way.

The new product will trigger certain market forces if it can prove its worth to the users. Good feedback from users create an increase in product demand, leading to the appearance of a number of models. Other competitive manufacturers soon see the benefits and try to create new variations. As time goes by, the initial product steadily joins the mainstream and becomes part of the way of doing things.

BIGMAX cranes were introduced at a time when the small crane market was growing and expanding. Initially four models, the TC100, 130, 200 and 300 were offered to represent the most popular models on the market at that time. However, it quickly became apparent that more models were needed to fill in the gaps between the existing sizes, and, most of all there was a demand for a larger crane with more hydraulic reach. Three larger BIGMAX models were introduced within three years: the TC160, TC260 and the TC350.4. At the time the 350.4 had the longest hydraulic boom on the market.

A TC series truck crane can safely lift up to 5,300 pounds. There is a total of seven models with hydraulic extensions of up to 19.5 feet. A power take-off pump or a battery operated power pack can do the job of powering these compact cranes. BIGMAX crane models are durable and require low maintenance.

Of all seven BIGMAX compact crane models, the TC 300 and TC 350 are the two models having growing sales. These two models have up to 12 percent of sales growth. This is due to the increased OEM use of the larger models as robotic arms to which specialized attachments like shotcreting guns and past drivers are fitted. BIGMAX cranes specialize heavy-duty oil bath rotation system which is especially suitable for more serious applications of this type.




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