Wednesday, July 23, 2014

Want To Try A Different Advertising Platform? Use Social Media Marketing!

By Roger Bacon


Marketing with social media is an easy way to boost your business, buy avoid spamming the web with junk. Just like marketing with articles, you never want to put out low quality information that will ruin your company's reputation. Social medial marketing offers a long menu of options, and the piece that follows explains how to take best advantage of the possibilities.

Create a blog and try and keep the content you add relevant. Blogs are a great place to post information on promotions or sales. Even if you simply changed something simple like your store hours or new location. - post it on your blog too.

Try adding pictures to your social media site. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, just a few should do the job.

Gaining a large following on social networks necessitates more than just pushing your products. Put factual stories (or fictional tales) and include information that is actually relative to your niche of choice. Run contests, post pictures and ask questions. You need to have high engagement with your followers. Do product engagement, not product placement. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.

To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.

Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.

If you have a blog, configure your Twitter to automatically post links whenever you publish a new post. You can also link to quality blog posts from other bloggers which match the topic of your feed. Your readers will thank you for the great links to high quality articles, and your fellow bloggers will really appreciate the extra traffic to their site.

Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.

When your customers want to contact you on your social media, always respond in a timely manner. Do not let messages sit for days unread. Your customers and followers are taking the time to write, so from a customer service perspective. It is good customer service to respond to messages and comments at least on a daily basis

To have your business become known, using social media marketing is a good way to get people to notice you. One of the great bonuses of this kind of marketing is the way users share reviews and recommendations across the network. Special offers will encourage your audience to interact with you and share your content.

When you have an excellent product, a targeted audience, and use the right media, your publishing and campaigns become much easier. In the world of social media, "publishing" refers to posting, updating and engaging across the chosen platform. Once you have the basics down when it comes to social media marketing, you should see increased traffic and profits.




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