According to several reports, Apple is planning to debut full-screen, TV-like video commercials that launch automatically on iOS devices, including the iPad and iPhone, later this year. The iAds mobile ad network will be used to manage the new video ads.
Apple has not yet said how long the new video ads will be nor whether they will be pre-roll, post-roll or intermittent-rolled during app use. The reality is that we will probably see a lot more people resorting to Jailbreaking their iOS devices in order to block advertisements if Apple decides to allow big-brand names to publish loud, long, full-screen advertisements that appear to serve only to hinder a person's ability to use an app.
Apple has not released a concrete statement about the up-and-coming full-screen video ads, but it is assumed that the video ads will be designed so that they are not too intrusive. It is unlikely that the ads will just suddenly start playing when an iOS user is in the middle of carrying out an important task in an app. The video ads will most likely be designed as post-roll or pre-roll units.
The iAd network was introduced in 2010 to allow app developers to earn some money from the iOS platform. However, the network has not been very successful, as many iOS users have installed AdBlock to avoid having to view any of the iAd network banner ads. It is though that the new full-screen video ads will be more difficult to block or avoid.
How effective these new ads will be is something that only time will tell. That said, companies who are thinking about buying these new ads are going to have to certainly consider the possibility that such ads could actually damage their brand if Apple's deployment of the ads severely hinders a person's experience of apps and iOS devices in general.
Apple has not yet said how long the new video ads will be nor whether they will be pre-roll, post-roll or intermittent-rolled during app use. The reality is that we will probably see a lot more people resorting to Jailbreaking their iOS devices in order to block advertisements if Apple decides to allow big-brand names to publish loud, long, full-screen advertisements that appear to serve only to hinder a person's ability to use an app.
Apple has not released a concrete statement about the up-and-coming full-screen video ads, but it is assumed that the video ads will be designed so that they are not too intrusive. It is unlikely that the ads will just suddenly start playing when an iOS user is in the middle of carrying out an important task in an app. The video ads will most likely be designed as post-roll or pre-roll units.
The iAd network was introduced in 2010 to allow app developers to earn some money from the iOS platform. However, the network has not been very successful, as many iOS users have installed AdBlock to avoid having to view any of the iAd network banner ads. It is though that the new full-screen video ads will be more difficult to block or avoid.
How effective these new ads will be is something that only time will tell. That said, companies who are thinking about buying these new ads are going to have to certainly consider the possibility that such ads could actually damage their brand if Apple's deployment of the ads severely hinders a person's experience of apps and iOS devices in general.
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