Bizo has launched a new version of its multi-channel nurturing system that allows marketers to reach a much larger prospective audience using automation tools. Bizo originally released its patent-pending Multi-Channel nurturing tools in 2013, but the latest upgraded release of the platform is greatly improved and makes it even easier for marketers to reach anonymous website visitors and turn them into customers.
As we said earlier, Bizo's products in the past only included solutions for email marketing campaigns for the people who actually enter their email addresses in the company's optin, however, they only comprise 10% of any B2B website's visitors. What about the remaining 90%? This is where Bizo' new marketing solution comes in.
Bizo has already got a large number of users, and one good example is Docusign. This company has used Bizo to take advantage of the demographic data that they have collected, and to channel visitors across customized nurture paths, ensuring that visitors see social ads and sequenced display ads that are appropriate to them.
DocuSign configures their campaign so that only the most high-value prospects are shown advertisements, and the carefully work to increase their lead volume and to optimize the quality of the leads that they generate.
Bizo's system offers Facebook advertising options as well as options to show advertisements on high quality websites. It also offers A/B testing, as well as full-funnel reporting, so business owners can test their ads performances and enhance their marketing efforts. Of course, traditional marketing systems such as email marketing are still a powerful tool, and you should not ignore those parts of your arsenal. However, multi-channel marketing is an incredibly valuable tool and it offers a unique ability to capture some of those elusive, anonymous website visitors.
As we said earlier, Bizo's products in the past only included solutions for email marketing campaigns for the people who actually enter their email addresses in the company's optin, however, they only comprise 10% of any B2B website's visitors. What about the remaining 90%? This is where Bizo' new marketing solution comes in.
Bizo has already got a large number of users, and one good example is Docusign. This company has used Bizo to take advantage of the demographic data that they have collected, and to channel visitors across customized nurture paths, ensuring that visitors see social ads and sequenced display ads that are appropriate to them.
DocuSign configures their campaign so that only the most high-value prospects are shown advertisements, and the carefully work to increase their lead volume and to optimize the quality of the leads that they generate.
Bizo's system offers Facebook advertising options as well as options to show advertisements on high quality websites. It also offers A/B testing, as well as full-funnel reporting, so business owners can test their ads performances and enhance their marketing efforts. Of course, traditional marketing systems such as email marketing are still a powerful tool, and you should not ignore those parts of your arsenal. However, multi-channel marketing is an incredibly valuable tool and it offers a unique ability to capture some of those elusive, anonymous website visitors.
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