Tuesday, August 13, 2019

Corporate Event Planning Is Best Left To The Professionals

By Douglas Wilson


Big companies often host large events, often formal ones but sometimes functions that are less formal. One only has to peruse the society pages to realize just how many big events are hosted every year. These events are expensive and they are not organized just for fun. They always have a purpose and the hosts hope to achieve very specific goals. This is why corporate event planning is best left in the hands of professionals.

The purpose of events hosted by corporations differs. They sometimes use events to celebrate major achievements, to perform public relations, to introduce a new line of products, to raise funds for charity or to reward employees for their hard work. In all these cases, however, companies want to be sure that their events will stand out from the rest and that it will contribute towards their standing in the community.

There are those that advertise their services as function organizers but that is under the impression that little more than arranging a venue and catering is involved in the process. These organizers will never last in this demanding field. Top organizers are excellent managers and leaders. They communicate well on all levels, are able to coordinate teams and they are highly skilled in creating detailed project plans.

Professional organizers can only meet the expectations of their clients if they are properly briefed. They have to be given a budget to work with and they need to understand the purpose of the proposed function. They need to know who the guests will be, especially guests of honor, and they must be informed if some guests have specific needs such as wheelchair access or a special diet.

Top organizers know that it is their clients that must receive all credit for a function. They work in the background, investigate all the possible options for the forthcoming function and then present these options to the client for a final decision. They will be ready to brief the client on the pros and cons of every option and make recommendations if asked to do so.

Once all the major decisions have been made and a final plan approved, the organizer will develop a detailed action plan. This plan will cover every tiny detail related to the forthcoming function. In addition, the organizer will enter into contracts with various service providers and coordinate the efforts of the different teams involved, dealing with minor hiccups. The organizer will also provide regular feedback to the client.

Professional function organizers charge very steep fees and some companies think that they will save money by having all the arrangements done in house. This can be a very big mistake. Even a small oversight can ruin an important function and people that are not experts in this field never has any idea on how many details there are that needs to be attended to and constantly monitored.

Hosts should not be concerned with the smooth running of their events. They should pay attention to their guests, knowing that there is a professional that will supervise the smooth running of the program. Professional organizers make sure that guests never even become aware of small problems.




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