Is your company planning on exhibiting at a trade show in the near future? If so, you should know that there are numerous benefits of doing so. Not only will this allow you to create awareness for your brand, but it can go a long way in terms of obtaining leads. Robert Jain can tell you, though, that this endeavor can be quite costly, which is why it's important to know how to maintain finances. With the following do's and don'ts in mind, you will be able to do exactly that.
DO obtain as many preliminary details as possible. Before you begin to purchase resources and materials, you have to know what your trade show presence will entail. For example, what dimensions will your booth require? How many hours do you plan on having your booth remain in activity for? These are just a few details to consider, but they will help you save money in the long term, as the likes of Bob Jain can attest.
DON'T automatically assume that you need a bigger booth. Even if you have the resources to make a booth that's bigger than others at a particular trade show, this doesn't mean that you should. You can save money by making your booth stand out in other ways. For instance, booths that have video playing are more likely to grab the attention than those that lack said form of media. This is just one of the many tricks that'll save you, as well as your business, money.
DO implement social media as early as possible. Another early service that should be considered is social media. Platforms such as Facebook and Twitter are ideal for reaching out to people, especially when you consider the millions of people that use networking platforms on a routine basis. You can also use these to provide information related to your booth, such as where it's located in a specific venue. This is just one of the ways that networking comes in handy. Needless to say, it's also one of the more cost-effective measures that can be taken advantage of.
DON'T discard your assets once the trade show is done. As a matter of fact, it's in your best interest to keep them in storage for future events. Provided your company's branding remains the same, there's a good chance that you can use these materials for years to come. Of course, you want to make sure that these materials are stored with care, as they can wear down or even break over the course of time. When it comes to saving money, this is one of the most important steps worth taking.
DO obtain as many preliminary details as possible. Before you begin to purchase resources and materials, you have to know what your trade show presence will entail. For example, what dimensions will your booth require? How many hours do you plan on having your booth remain in activity for? These are just a few details to consider, but they will help you save money in the long term, as the likes of Bob Jain can attest.
DON'T automatically assume that you need a bigger booth. Even if you have the resources to make a booth that's bigger than others at a particular trade show, this doesn't mean that you should. You can save money by making your booth stand out in other ways. For instance, booths that have video playing are more likely to grab the attention than those that lack said form of media. This is just one of the many tricks that'll save you, as well as your business, money.
DO implement social media as early as possible. Another early service that should be considered is social media. Platforms such as Facebook and Twitter are ideal for reaching out to people, especially when you consider the millions of people that use networking platforms on a routine basis. You can also use these to provide information related to your booth, such as where it's located in a specific venue. This is just one of the ways that networking comes in handy. Needless to say, it's also one of the more cost-effective measures that can be taken advantage of.
DON'T discard your assets once the trade show is done. As a matter of fact, it's in your best interest to keep them in storage for future events. Provided your company's branding remains the same, there's a good chance that you can use these materials for years to come. Of course, you want to make sure that these materials are stored with care, as they can wear down or even break over the course of time. When it comes to saving money, this is one of the most important steps worth taking.
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