Sunday, November 2, 2014

Truck Wraps: Could QR Codes Be Integrated?

By Paula Hess


I'd like to think that we are living in the age of smartphones. They are viewed, by many, as mini-computers and the various functions they possess only help to illustrate this point that much more. One of the defining traits of mobile technology, in my view, is QR codes and you can be certain that they have a tremendous degree of effectiveness associated with them. When it comes to such codes, though, the question must be asked, "Can they be integrated into truck wraps?"

QR - or Quick Response - codes are some of the most common types of bar codes seen on the Internet. Initially designed for automotive purposes, QR codes have since expanded to include a number of companies, whether they are related to retail, technology, or what have you. Basically, in this day and age, they are used in order to help direct people to websites with a sense of rapidness intact. Even though the naked eye may lead you to believe otherwise, each code is made differently.

QR codes are especially useful when given the fact that most people are not very patient. They want to be able to arrive at where they must be at a given time, which is practically impossible when they are tasked with sifting through various sites on Google's search engine. QR codes, on the other hand, can bring users to the sites they require almost instantly. This is especially helpful for smaller companies which, admittedly, have not been able to make their mark on the Internet yet.

It's possible that QR codes can be brought into truck wraps but there are a few ideas to keep in mind. First of all, the codes themselves cannot lead to broken or nonexistent pages, which is perhaps the one feature that invalidates their overall worth. Secondly, they must be printed with a level of quality intact, which is where the capabilities of companies the likes of JMR Graphics can prove to be effective. Their higher levels of printing will ensure that modern-day smartphones can pick up on QR codes with greater ease.

As you can see, QR codes have their advantages and very few will be able to overlook them. However, it's important to keep in mind that these must be integrated with the utmost effectiveness intact. As stated earlier, this can come in various forms, whether it's a matter of proper link direction or what have you. If these are taken into account, though, there is no doubt that QR codes will be able to hold their own and, potentially, become part of truck wraps in the future.




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