Monday, February 24, 2014

Vehicle Wraps & The Impact Of Campus Billboards

By Rob Sutter


One of the many reasons why vehicle wraps are put to use is that they are immensely beneficial in bringing awareness to a certain entity. There seems to be a tremendous amount of focus brought to the matter, which is something that very few will be able to argue against. These days, though, it seems as though there have been more and more roadside billboards made for the sake of directing attention to various campuses. What are the reasons for this, you may be wondering?

Lake News Online showcased an article that went into detail about these graphics and how much they have been put to use over the course of time. Colleges and schools in general have seemingly seen the usefulness that these billboards possess, which is a subject that more than deserves to be covered. Campus officials want to be able to drive as much attention to their institution s as possible. With the right visuals, as well as the proper messages set in place, I have to believe that every inch of real estate will be utilized.

Many schools have already decided to make use of these tools, Westminster College and Webster University being just a couple of examples to name. It is clear that those who work with vehicle wraps understand why these campuses have taken to this method of advertising. Taking your message to the outdoor world seems to be a viable choice, especially when considering that they will have to appeal to many people on a local basis. The graphics, as authorities like JMR Graphics can tell you, have been rather effective.

There were many different aspects covered by these billboards, such as Webster's national champion chess team that has become one of the focal points. It is important to pick out certain aspects that campuses are known for and convey them in ways that they are not only attractive but able to encourage potential students to enroll. Are these methods more archaic than the ones that are more electronic? It may be true but one cannot deny that these billboards are reliable.

This is not to say that future students should make their choices based on what a litany of billboards is able to show. Instead, I think that it is more than worth noting that these particular graphics are designed to help make students aware of what schools have to offer. From there, the informed men and women are going to research the colleges further to see if they are viable choices. If this is the case, I have no doubt that the best schools will stand as the most appealing.




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