Saturday, June 30, 2018

Beacons In The Dark And Electric Signs

By Jerry Scott


Ever since man discovered fire, it has made a point of distributing information. And over the years, it has discovered many ways to do so. In the past, information was shared orally, with town criers being given the news and then going out into the town square to loudly proclaim the news to the locals. Then there were pamphlets and books. Then there were electric signs Denver.

A sign is a panel that contains information and images. Several of them actually have commands written on them, thought these are usually erected by the government of by owners when on private property. They can come in all shapes and sizes, with some being as small as a piece of paper, to billboards that could block out the light of the sun if placed high enough.

Now, the reason that signs exist is simple. They have a singular purpose. That purpose is to convey information. Now, that information can be about a product, or it can about a service. Or it can a gentle reminder that some things are illegal in some areas.

Now the design phases and the production phases are distinct. Generally, design comes first and his handled by a team distinct from the production. To get promotional materials designed is generally something that falls under the purview of a marketing company. They will make suggestions as to what actually goes on the materials, the words and images and such. Ultimately, that is a decision that rests with the client.

Now, comes the production process. There are companies that can handle this stage, and they should be patronized. This is because they will know what tools to use and how to use them. Most people can barely set up a surround system without nearly singeing off their eyebrows or burning fingertips. So the right engineers should be hired for the job in order to make a product that will not explode when it rains.

Of course money matters. A marketing company is going to charge a fee for the design, the manufacturers will charge fees of their own to cover employee compensation and the cost of the materials used, and depending on where the sign is to be displayed, the landlord will also charge rent for the use of their property.

Location is everything. The point of a sign is to be seen. That means that it has to be able to draw eyes to it. Which means that it has to be put somewhere where it can be seen, like on top of a building next to a road or on the windows of shops right on the sidewalk. Signs are supposed to advertise products and services, which means that they should be able to bring in customers and clients.

The biggest advantage of going electric is time. In the olden days, when the lights went out, that was it. Signs could no longer be seen, which means they could no longer promote goods and services. Of course, going electric means that it can run at all hours. The daylight will keep it visible during the day, then at night, it can light itself up to keep on doing its thing.

Corporations want to succeed. Success means staying alive. To stay alive requires getting info out to potential customers.




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