Want to take your business to the next level using your large Facebook following? Or maybe your beginning your business and wish to know the absolute best way to make money or get leads by utilizing ads on Facebook.
Many people start in the paid advertising arena by placing ads on Google, via Adwords. If you have, then you know the power of direct advertising to your target market. It's likely that you received a number of visitors who were searching for your particular keyword or phrase and may have obtained a list of qualified buyers, or even customers as a result.
Before you Put Ads on FaceBook
Understand your Target Market
FaceBook's demographic information is in some aspects better than that of Google Adsense. With FaceBook you can really drill down to exactly who your target audience is: location, age, sex, education, etc. These are known as demographic bins, and there are thousands of them. Take your time researching and use FaceBook Insight to help, as you progress.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Create your FaceBook Ads
A lot of research has gone into creating effective advertisements. What words work, and what words don't work are all well documented in books like, "Words That Sell". But the truth is, creating a winning ad is as much an art as it is a science.
Hire a professional - it will make all the difference if you can't do it yourself, and it's a wise business investment. The quality of your ad will speak volumes about your business.
You should also consider having a number of different ads, even if they portray the same message. Rotating the advertisements out with one another will keep your page fresh and new and will give your visitors something different to look at should they come back again. Keep your Facebook page as interactive and thrilling as possible - the people who see it then will want to share it with friends, and those friends will share with more friends. See where that could lead?
Click through rates (CTR) are relatively low on FaceBook - you have to break through the clutter if you want to be effective.
If you wouldn't want to click on your own ad - who else will?
After you Put Ads on FaceBook
Monitoring
You should have planned to spend about half an hour every day answering comments and creating new content for your FaceBook page or fan page. And when you use your time effectively a portion of it can go into learning more about the FaceBook market.
If you were going for a specific audience, but learned that a different kind of demographic is coming to your page, this is very valuable information. From there, you can rework your ads or broaden your reach of your advertisements on Facebook.
The other vital part of monitoring is to know how many leads you're getting, their quality and conversion rate, or how much product is selling and what your campaign is costing per sale.
Friends of Connections
The average FaceBook user has 130 friends, so if you have 130 followers - that's nearly 17,000 people you could reach by targeting these friends of connections. Of course you're marketing to an audience which may not fit in with your specific demographics, so again it's essential to monitor the results.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
Many people start in the paid advertising arena by placing ads on Google, via Adwords. If you have, then you know the power of direct advertising to your target market. It's likely that you received a number of visitors who were searching for your particular keyword or phrase and may have obtained a list of qualified buyers, or even customers as a result.
Before you Put Ads on FaceBook
Understand your Target Market
FaceBook's demographic information is in some aspects better than that of Google Adsense. With FaceBook you can really drill down to exactly who your target audience is: location, age, sex, education, etc. These are known as demographic bins, and there are thousands of them. Take your time researching and use FaceBook Insight to help, as you progress.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Create your FaceBook Ads
A lot of research has gone into creating effective advertisements. What words work, and what words don't work are all well documented in books like, "Words That Sell". But the truth is, creating a winning ad is as much an art as it is a science.
Hire a professional - it will make all the difference if you can't do it yourself, and it's a wise business investment. The quality of your ad will speak volumes about your business.
You should also consider having a number of different ads, even if they portray the same message. Rotating the advertisements out with one another will keep your page fresh and new and will give your visitors something different to look at should they come back again. Keep your Facebook page as interactive and thrilling as possible - the people who see it then will want to share it with friends, and those friends will share with more friends. See where that could lead?
Click through rates (CTR) are relatively low on FaceBook - you have to break through the clutter if you want to be effective.
If you wouldn't want to click on your own ad - who else will?
After you Put Ads on FaceBook
Monitoring
You should have planned to spend about half an hour every day answering comments and creating new content for your FaceBook page or fan page. And when you use your time effectively a portion of it can go into learning more about the FaceBook market.
If you were going for a specific audience, but learned that a different kind of demographic is coming to your page, this is very valuable information. From there, you can rework your ads or broaden your reach of your advertisements on Facebook.
The other vital part of monitoring is to know how many leads you're getting, their quality and conversion rate, or how much product is selling and what your campaign is costing per sale.
Friends of Connections
The average FaceBook user has 130 friends, so if you have 130 followers - that's nearly 17,000 people you could reach by targeting these friends of connections. Of course you're marketing to an audience which may not fit in with your specific demographics, so again it's essential to monitor the results.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. His topics include MLM, Internet Network and Network Marketing. His writings can be found on many article directories.facebook pages, andfacebook for business
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