Advertising campaigns are increasingly broadening their reach into the online realm. More often than not, we're going to see our favourite adverts online before we get the chance to see them on TV. In fact, there are many that everybody's heard of, the Christmas Coca-cola or John Lewis advert are, I guess, a visual indicator that it's time to buy a turkey. It's these two particular adverts that have the capability completely change the way that the audience is feeling, Even the most miserable of people can't help but feel a little festive. "It's definitely Christmas time, the coca-cola advert is on!" is a phrase I've heard as though Christmas isn't a fixed yearly agenda that will happen regardless if we see Santa drinking a coke on the telly.
A more recent one I admired was Three's Twitter craze #DancePonyDance, which corresponded with their advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then take a look!
The most intelligent and engaging part of the advert was its online interactive features, not only did you get to watch a pony dance, but you were able to give the video a romance or a cowboy theme, along with many others,in the "pony mixer". The online world of social media went berserk.
But these are all videos from major conglomerates, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What's really impressive is when a lesser known company or individual produces a video that is just as, if not more, huge on the internet. There are many examples to choose from, a firm favourite is still the 'End of Ze World' animation.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Of course there has to be certain amount of quality in the video, but the bigger question is how it generates views in the first place. It's easy to see how Three can generate an internationally successful video quite simply, but their audience is already right at their fingertips, they've had years to build themselves a colossal internet database of viewers, all they have to do is upload something. But for someone to come out of nowhere, with no ready-made market, and send the internet berserk is quite the achievement.
So, how much of this success is thanks to the actual video, and how much is just dumb luck? Whilst in the process of trying to decide how I could formulate my own viral video and, through this, global success, I stumbled across the short video blog from Lambda Films, who are an online marketing company based in Norwich.
Alright, so it doesn't exactly rocket my online fame chances, but it gave me a better idea of how I could go about starting it. It does seem as though viral videos are largely to do with the content. Producing that content, is perhaps the most difficult aspect. You might be lucky, you might just happen to film one of the most hilarious scenes to grace the web completely by chance, but it's not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
A more recent one I admired was Three's Twitter craze #DancePonyDance, which corresponded with their advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then take a look!
The most intelligent and engaging part of the advert was its online interactive features, not only did you get to watch a pony dance, but you were able to give the video a romance or a cowboy theme, along with many others,in the "pony mixer". The online world of social media went berserk.
But these are all videos from major conglomerates, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What's really impressive is when a lesser known company or individual produces a video that is just as, if not more, huge on the internet. There are many examples to choose from, a firm favourite is still the 'End of Ze World' animation.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Of course there has to be certain amount of quality in the video, but the bigger question is how it generates views in the first place. It's easy to see how Three can generate an internationally successful video quite simply, but their audience is already right at their fingertips, they've had years to build themselves a colossal internet database of viewers, all they have to do is upload something. But for someone to come out of nowhere, with no ready-made market, and send the internet berserk is quite the achievement.
So, how much of this success is thanks to the actual video, and how much is just dumb luck? Whilst in the process of trying to decide how I could formulate my own viral video and, through this, global success, I stumbled across the short video blog from Lambda Films, who are an online marketing company based in Norwich.
Alright, so it doesn't exactly rocket my online fame chances, but it gave me a better idea of how I could go about starting it. It does seem as though viral videos are largely to do with the content. Producing that content, is perhaps the most difficult aspect. You might be lucky, you might just happen to film one of the most hilarious scenes to grace the web completely by chance, but it's not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
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Want to find out more about What is a Viral Video, then visit Jenny Fisher's site on video marketing for your online production needs.
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