Sunday, October 20, 2013

Is It Worth The Time And Effort To Market On Twitter?

By Uriah Graves


Software tools to automate Twitter marketing tasks were being greatly promoted a few years ago. Twitter was viewed as a fantastic new way of getting a list of people whom you could target to advertise your products. But the question is, were any of those programs that were released, actually doing you any good? Precisely how good is Twitter marketing? This article will examine the case for becoming involved and to find if it will actually repay your time and effort.

I was one of those who wanted to find out if getting a big following on Twitter was going to help my product promotion campaigns and so bought the tools. Not only did I pay to register in programs that would bring me followers but I invested in a number of softwares to help promote the products I was selling. Overall, I ended up buying about eight different programs that would assist me with all of this.



The first Twitter marketing tool I purchased allowed me to automatically follow people in the hopes that they would then return the favor and follow me. People who were not following me on Twitter would be automatically taken off my follow list by another software I had purchased. This way I could be following those who might follow me in return. Several of the programs I purchased are not interesting enough to bring up but I will just mention a useful program that auto-Tweeted any blog posts I made whenever they were published.



Initially, I was truly pleased with the end results after using the programs in combination since they really delivered on what they promised. But as soon as it looked like I wasn't making any money, my initial enthusiasm was soon dampened. Each day I would post about ten blog entries knowing that they would then automatically be shown on Twitter also. Thinking that more posts would increase my blog traffic, I arranged for my daily blog posts to be made automatically both to my blog and to Twitter as well.

Well, the following are my results: In three years, I was able to gain a Twitter following of moreo r less ten thousand users. You'd probably be really pleased to gain that number of followers, but there's more to come. Also in the past three years I have had over fifteen thousand of my blog posts that were advertising affiliate products added to my Twitter account.

My blog posts displaying on Twitter was the only sort of advertising for that blog I did and to test the effectiveness of Twitter I did not even ping new posts as they were published. Well I found out, in the last 3 years I pulled in 2 affiliate sales for a total of $48, and I made $8.52 with Adsense. And that specific blog only gets about 2 to 4 visitors a day from Twitter.

In short, having roughly 10,000 followers on Twitter using all these programs will not give you the results you are looking for. The bottom line is that the money I've pulled in is not enough to cover the cost of the Twitter tools I purchased to start with. In conclusion, I cannot personally recommend using automatic software tools as an effective way of advertising on Twitter.




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