Video has become a huge asset to businesses in this new media age. The rapid acceleration of camera technology has put the power of video into every phone and point-and-shoot camera. We have already seen entire internet sitcoms and television commercials shot using smartphones. Nothing establishes a connection with your audience quite like video, so here are a few uses for video that you may have overlooked.
Video Resume: Anyone still actively seeking employment knows that it is important to stand out from the crowd. Sure, your resume should include a splash of color and language that appeals to the hiring manager, but why not send along a video that gives the manager a taste of your personality and work ethic. You don't want your video to come across as cheesy, so have someone interview you about why your work is important to you and edit the clips together in a short 1 to 2 minute video.
Vlog Post: Nearly all websites post content in the form of blog posts, but why not put up a video instead. What I love about vlogging is that the audio can be transcribed to give you written content, too. Google loves the written word, but it loves video just as much if not more. Combine video into your blog posts and you might have a new stream of traffic on your hands.
About Me Video: Everyone has an "About" page, but very few have videos of themselves on that page. This works in the same way a documentary works. Tell a story, discuss beautiful ideas, show beautiful images, and find yourself building a beautiful business.
These are just a few use cases for video, but I could make a list of 20 ways, and maybe I should. Video is not as difficult as people think. I use video now, just because I love it. You can transcribe the video or extract the audio to give your business the advantage of multiple types of media. Video can be edited quickly with great results or spend a bit longer on your videos and create an even better professional appearance.
Video Resume: Anyone still actively seeking employment knows that it is important to stand out from the crowd. Sure, your resume should include a splash of color and language that appeals to the hiring manager, but why not send along a video that gives the manager a taste of your personality and work ethic. You don't want your video to come across as cheesy, so have someone interview you about why your work is important to you and edit the clips together in a short 1 to 2 minute video.
Vlog Post: Nearly all websites post content in the form of blog posts, but why not put up a video instead. What I love about vlogging is that the audio can be transcribed to give you written content, too. Google loves the written word, but it loves video just as much if not more. Combine video into your blog posts and you might have a new stream of traffic on your hands.
About Me Video: Everyone has an "About" page, but very few have videos of themselves on that page. This works in the same way a documentary works. Tell a story, discuss beautiful ideas, show beautiful images, and find yourself building a beautiful business.
These are just a few use cases for video, but I could make a list of 20 ways, and maybe I should. Video is not as difficult as people think. I use video now, just because I love it. You can transcribe the video or extract the audio to give your business the advantage of multiple types of media. Video can be edited quickly with great results or spend a bit longer on your videos and create an even better professional appearance.
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