Sunday, February 8, 2015

The Top Digital Marketing Strategies

By Beryl Dalton


As the internet is growing and growing, more and more people are actually using this channel as a medium for communication and knowing about more things. Since business is all about correct marketing, then of course the internet is the way to go about. For those who would want to create a very strong online presence, then he should try out these very basic digital marketing strategies that will really help with the growth of any business.

Now the very basic thing that any business would need is a website that would have all the basic information of the company there. There has to be a very basic website that would have a homepage, description, a gallery, and an about us page. The great thing about websites these days is that one does not need to learn coding anymore as there are online site creators that can make a lot of very beautifully designed websites.

Now the very next step in the campaign would be to handle the the social networking channels. Of course Facebook is the primary channel that one should invade because it is the most popular. Now With Facebook alone, a single like page can actually get around above a thousand views for the price of nothing.

Some tips on how to create a Facebook like page would be to just keep it nice and simple. The Facebook page is not there to be a substitute for the website but a complement which will lead the people to the website. The like page should have just some announcements or just some information about new products that would lead to the actual website.

Of course when the Facebook campaign is done, then the next step would be to launch an attack on Twitter when that is done. The great thing about Twitter is that Twitter is a great avenue to be able to send out some short messages. So if one would want to put up some ads and engaging messages, then Twitter should be used.

Of course then one would go for the traditional email marketing which is great for corporate people. Since corporate people are always checking their emails, then partnering businesses can send some interesting things about the company through email. This is very effective with these people because seeing a lot of interactive mail will actually garner a lot of loyal customers.

Of course one of the best of all platforms that can be used would be none other than the very popular Mailchimp email marketing platform. In Mailchimp, one can actually create beautiful designs for his emails which can actually serve as invitation cards. Now it also has a mail blast option that can blast emails to different groups of people.

So for those who would want to invade the online world, these strategies are actually very great to do that. A place wherein digital marketing is actually booming is none other than the city of Honolulu, HI since people there use their Androids and iPhones very often. Of course online campaigns are very prevalent in places where people are online almost every time of the day.




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