Packaging or design of tangible items: this aspect deals with protection of product, ease of use, ensure the shipment product, buying influence, etc. Basic services: those services that the customer expects with the purchased product from the manufacturer (eg supply of consultancy services). Additional services: also referred to as "Value Added Services" are the services that provide customers an additional benefit, but for which no purchase requirement is presented - trade show merchandise Dallas.
The description of a product depends partly on the type product and the number product components, on the other hand, from the expert task followed. Due to increasing product variety and globalization (languages) has greatly increased the scope and complexity product description.
In a broader definition based on desirable outcomes of a production, these items undergo quality checks to ensure adherence to set standards. The production program covers all product types and quantities that are manufactured by a company. From the perspective of buyer, the basic needs must be satisfied in order to benefit the end user. Following Philip Kotler (1972), building on this one distinguishes three different product concepts.
In general, demand is usually triggered by the benefits of characteristics. For example: a toilet paper with multiple sheets (attribute: composed of multiple layers of paper) is softer (sensorial benefit) and resistant (functional benefit). However, a proper definition of attributes serves as a key component to both generate credibility to establish communication links to production specifications and quality systems that make the promise of sustainable marketing.
Generic product concept: the concept includes all tangible and intangible aspects, the result of which must benefit customers. Here Besides the functional benefits other benefit categories are taken into account (eg, emotional or social benefits). Christian Homburg and Harley Krohmer define a product as a bundle of properties, which aims at the creation of customer value.
The operation of a technical product is described in an instruction manual, so that the buyer can use this product properly and safely. Giving suspects instructions with the product is regulated by law in Germany and consulted in context product liability for Instruction obligation of manufacturer.
For durable technical products and systems documentation for maintenance, repair and technical review product are made available by the manufacturer. These are intended for technically trained staff because special service tools and spare parts are needed. For example, car manufacturers provide authorized repairers (car workshop) with corresponding repair manuals, maintenance or repair tables brochures to ensure that vehicles according to manufacturer's instructions serviced (s. Maintenance) and repair.
In order to sell product in marketing description is created, the special potential customers (customer groups) responds mainly the benefits of each product highlights. In marketing, product is eligible, viable and repeatable option that provides supply demand to satisfy a need or a desire to serve through their use or consume. The product is one of structural components of marketing mix. The most common case of it is also known as "The Four Ps" of marketing, next to Price, Place and Promotion. However, in a broader sense, the mixture is composed of Offer, Terms of Trade, Accessibility and Symbolization, making the latter concept generally useful for any kind of sustained between supply and demand analysis, not applies only to mass consumer market. At an appropriate design, supply can be integrated forming a value proposition that caters harmoniously requirements, differentiating and generators preferably in demand.
The description of a product depends partly on the type product and the number product components, on the other hand, from the expert task followed. Due to increasing product variety and globalization (languages) has greatly increased the scope and complexity product description.
In a broader definition based on desirable outcomes of a production, these items undergo quality checks to ensure adherence to set standards. The production program covers all product types and quantities that are manufactured by a company. From the perspective of buyer, the basic needs must be satisfied in order to benefit the end user. Following Philip Kotler (1972), building on this one distinguishes three different product concepts.
In general, demand is usually triggered by the benefits of characteristics. For example: a toilet paper with multiple sheets (attribute: composed of multiple layers of paper) is softer (sensorial benefit) and resistant (functional benefit). However, a proper definition of attributes serves as a key component to both generate credibility to establish communication links to production specifications and quality systems that make the promise of sustainable marketing.
Generic product concept: the concept includes all tangible and intangible aspects, the result of which must benefit customers. Here Besides the functional benefits other benefit categories are taken into account (eg, emotional or social benefits). Christian Homburg and Harley Krohmer define a product as a bundle of properties, which aims at the creation of customer value.
The operation of a technical product is described in an instruction manual, so that the buyer can use this product properly and safely. Giving suspects instructions with the product is regulated by law in Germany and consulted in context product liability for Instruction obligation of manufacturer.
For durable technical products and systems documentation for maintenance, repair and technical review product are made available by the manufacturer. These are intended for technically trained staff because special service tools and spare parts are needed. For example, car manufacturers provide authorized repairers (car workshop) with corresponding repair manuals, maintenance or repair tables brochures to ensure that vehicles according to manufacturer's instructions serviced (s. Maintenance) and repair.
In order to sell product in marketing description is created, the special potential customers (customer groups) responds mainly the benefits of each product highlights. In marketing, product is eligible, viable and repeatable option that provides supply demand to satisfy a need or a desire to serve through their use or consume. The product is one of structural components of marketing mix. The most common case of it is also known as "The Four Ps" of marketing, next to Price, Place and Promotion. However, in a broader sense, the mixture is composed of Offer, Terms of Trade, Accessibility and Symbolization, making the latter concept generally useful for any kind of sustained between supply and demand analysis, not applies only to mass consumer market. At an appropriate design, supply can be integrated forming a value proposition that caters harmoniously requirements, differentiating and generators preferably in demand.
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