Tuesday, September 2, 2014

All You Need To Know About Co-Branded Card Programs.

By Brian Marcus


The finance industry and other industries have one thing in common; they readily adopt innovations that they see fit to implement in their daily work. One such innovation that these industries adopted rather quickly were prepaid credit cards. For this reason, many companies ought to implement a co-branded credit card program.

Thus, considering the number of users of plastic money in the world today, we can say that any venture initiated for a co-branded card program will be a profitable one. If you are interested in opting for a credit card program for your business, here is what you need to know:

What is a Co-Branded Card Program? Any credit card program initiated by the joint venture of more than one company or brand is considered to be a co-branded credit card program. The brands or companies involved within such ventures usually include a business enterprise that has collaborated with MasterCard or Visa to make its card acceptable worldwide.

Sometimes, a third party, such as the bank where the account is held, is also one of the brands that are part of the program. Each brand has its logo on the top of the card and the program can be initiated for debit and credit cards, as well as prepaid credit cards.

However, the party that benefits the most from a co-branded credit card program is of the customers or cardholders. These individuals are provided with a means of spending money conveniently with the association that your business has created with other relevant firms. This is why these programs created a strong bond of loyalty between you and your customers.

Although companies, banks, and card providers find this as an efficient way to gain exposure amongst people, they are not the ones who benefit the most from it. The cardholders using the card on a daily basis are able to make transactions in a secure and convenient manner, thus increasing customer loyalty.

The Key Aspects of a Co-Branded Credit Card Program. Customers can get the following benefits from a co-branded credit card program:

No Extra Fees - In most cases, a credit card program does not charge any transaction fees or continuous maintenance charges.

Functions Internationally - if you opt for a co-branded card program, you will be able to provide your customers with the ease of using their money wherever MasterCard or Visa is acceptable.

Simple Replacement Procedures - In case the card is lost or stolen, most credit card programs will provide an easy and free service of the replacement of the card.

Additional Incentive Programs - Card providers often offer special incentives to the users of their cards and this is an added benefit to the cardholders.

Card providers often hold special deals that they offer to cardholders upon applying for the card or during certain months.

Prepaid credit card programs enable cardholders to control their expenses and avoid the pitfalls of going in debt, as they use their own money to buy things.




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