With all the online options available for your online business, it's too easy to get overwhelmed. When you experience that, one or all of these things can happen: 1) you waste time on tasks that only serve to drain your energy 2) you waste dollars on tools that don't work and 3) you avoid doing anything out of shear mental exhaustion!
Well, sit back and relax. We have an app for that (sort of)! Ever success story you read about today once stood exactly where you are, at the crossroads of overwhelm: what works and what doesn't.
There are four key web properties you need in your online business. James Wedmore, online marketing and video strategist talks about them in his recent YouTube video. And, I can vouch for the fact that he does, in fact, use these exact tools in his six-figure online business.
Build Upon What you Own: Your Blog
There are lots of web platforms to use such as Scribd, Blogger, Weebly, Facebook, and YouTube. How do you know where to plant the flag for your online business? The answer is: Wherever you have the most control!
Why is "control" so important? Just like in the real world, there's always a risk to building a business on someone else's real estate. On someone else's terms. Yes, you can have an "arrangement"...like a lease; however, when the lease runs out or the contract is terminated, you may need to leave...sometimes quickly and without notice. Yikes! You could be out of business overnight unless you've established an active following that will follow you.
If your business is online, then this can happen too. So the best practice is to have an online "home" where you have some control over the future or your company. That means your own blog, with your own domain, that you have hosted on your account.
The main hub and foundation of your business is your blog, your website. And the best tools to use include:
www.Wordpress.org (you will need to pay for hosting)
www.Themeforest.net
www.Bluehost.com
What about Customers?
You're primary goal is not traffic because traffic is not enough! Once those people leave your site, you will quickly be forgotten...no matter how awesome you are...UNLESS...You have an opt-in page where your future customers can sign up for "something" and you can collect their email information.
You provide a simple way to join your community. This is achieved partly through an opt-in page (the mechanics of list building) and partly by content (the art of list building). They need a "why" and a "way" for opting in!
What about Making Money?
Not long after you start building content for the web, you will wonder how you can actually make money with all this information you are creating. The answer is:
Not long after you start populating your website with content in the form of video, articles, graphics, and trainings you're going to wonder how you can actually make money with all this information you are creating. The answer is:
Now, what that "something" is will depend on what your business is. null
Whatever it is, you need a sales page. This is your 24-hour virtual sales person and the best tools to use for that include:
www.Leadpages.com
www.ThemeForest.net
These tools do double duty! You can use them for opt-ins AND also for Sales Pages and Marketing Landing Pages. They include tons of templates that already look amazing and are optimized to function well on many devices, like mobile, and many browsers.
So how to you set it all up? Don't get stuck here...hire someone to do it for you! The most important thing is to implement and get your ideas to market as quickly as possible. A talented freelancer can help you do that.
Paid Content and Training
Have you considered content on a subscriber-only or paid basis?
Once you decide to offer paid content, you're going to need a way to protect that content so that only those who have paid for the content have access to it. A great freelancer can help you put the moving parts for this together. The tools you can use to put it together are:
Wordpress.org
Themeforest.net
Now it's Time to Put it Together!
Next Step: Build It!
What do you think? While you may use other tools, these are four of the basics for building an online business.
Start now to put your own online business system in place. This could be the beginning of a better business!
Well, sit back and relax. We have an app for that (sort of)! Ever success story you read about today once stood exactly where you are, at the crossroads of overwhelm: what works and what doesn't.
There are four key web properties you need in your online business. James Wedmore, online marketing and video strategist talks about them in his recent YouTube video. And, I can vouch for the fact that he does, in fact, use these exact tools in his six-figure online business.
Build Upon What you Own: Your Blog
There are lots of web platforms to use such as Scribd, Blogger, Weebly, Facebook, and YouTube. How do you know where to plant the flag for your online business? The answer is: Wherever you have the most control!
Why is "control" so important? Just like in the real world, there's always a risk to building a business on someone else's real estate. On someone else's terms. Yes, you can have an "arrangement"...like a lease; however, when the lease runs out or the contract is terminated, you may need to leave...sometimes quickly and without notice. Yikes! You could be out of business overnight unless you've established an active following that will follow you.
If your business is online, then this can happen too. So the best practice is to have an online "home" where you have some control over the future or your company. That means your own blog, with your own domain, that you have hosted on your account.
The main hub and foundation of your business is your blog, your website. And the best tools to use include:
www.Wordpress.org (you will need to pay for hosting)
www.Themeforest.net
www.Bluehost.com
What about Customers?
You're primary goal is not traffic because traffic is not enough! Once those people leave your site, you will quickly be forgotten...no matter how awesome you are...UNLESS...You have an opt-in page where your future customers can sign up for "something" and you can collect their email information.
You provide a simple way to join your community. This is achieved partly through an opt-in page (the mechanics of list building) and partly by content (the art of list building). They need a "why" and a "way" for opting in!
What about Making Money?
Not long after you start building content for the web, you will wonder how you can actually make money with all this information you are creating. The answer is:
Not long after you start populating your website with content in the form of video, articles, graphics, and trainings you're going to wonder how you can actually make money with all this information you are creating. The answer is:
Now, what that "something" is will depend on what your business is. null
Whatever it is, you need a sales page. This is your 24-hour virtual sales person and the best tools to use for that include:
www.Leadpages.com
www.ThemeForest.net
These tools do double duty! You can use them for opt-ins AND also for Sales Pages and Marketing Landing Pages. They include tons of templates that already look amazing and are optimized to function well on many devices, like mobile, and many browsers.
So how to you set it all up? Don't get stuck here...hire someone to do it for you! The most important thing is to implement and get your ideas to market as quickly as possible. A talented freelancer can help you do that.
Paid Content and Training
Have you considered content on a subscriber-only or paid basis?
Once you decide to offer paid content, you're going to need a way to protect that content so that only those who have paid for the content have access to it. A great freelancer can help you put the moving parts for this together. The tools you can use to put it together are:
Wordpress.org
Themeforest.net
Now it's Time to Put it Together!
Next Step: Build It!
What do you think? While you may use other tools, these are four of the basics for building an online business.
Start now to put your own online business system in place. This could be the beginning of a better business!
About the Author:
Want to find out more? Essential Web Properties, and tons of free video training for online business success putting you ahead of the crowd.
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