When you are a novice to Internet marketing, the field can appear so intimidating, especially if you have no prior knowledge of the field. You've maybe already skimmed over a bunch of articles and forum posts that are filled with information on how to be the next "big thing". Those lists probably all negate each other.
One list will say that becoming the next "big thing" is all about exercising patience. Another is going to state that you should have plenty of business savvy. Nonetheless, others will state that creativity is the secret to wild and astounding success. And don't forget about all of the pages telling you that the software they offer is what will help you become the next big thing.
Know this fact: The rest of these things are essential (not so much the software program, but the others). Business smarts, creativity and patience are all incredibly important to your success. Naturally, if you can't intelligibly communicate with buyers and clients, none of the rest of it will basically matter.
Good communication involves more than simply having a kick-ass sales page. All you need for an effective sales page is the money to engage the services of a gifted copywriter. A beautiful website and lengthy FAQ are not what you need for good communication. A skilled web designer and writer can take care of those things. If you wish to be a good communicator, you should master interpersonal communication skills, not simply direct copywriting. So, how do you do that?
1. Reply to each e-mail you get in one day. We aren't joking with you. You don't have to write a novel in the body of every last email. All you have to do is write a short message that says something like "I read your e-mail and will be sending you a detailed answer shortly." When you do this, try including a a portion of the original e-mail. This is what will tell the person that you genuinely care about them and are not an autoresponder.
2. Answer calls. Don't be a call screener. When your telephone starts to ring, pick it up by the third ring. Do this even if you seriously don't wish to talk to the person on the other end. The good news is that there is, nonetheless, an exemption to this rule. You don't need to answer your calls all day. Instead, just set clear "business" hours during which you plan on being available to answer phone calls. Publish these hours on your site and in your voice mail message too. And, naturally, each caller who leaves a message deserves to have his call returned.
3. Make sure that the people you send messages and emails to actually have gotten those messages and emails. This shows them that you value your correspondence with them. It will endear you further if you say something like, "Is there anything that I can be clearer about?" so that, if they have questions, you can answer them.
One list will say that becoming the next "big thing" is all about exercising patience. Another is going to state that you should have plenty of business savvy. Nonetheless, others will state that creativity is the secret to wild and astounding success. And don't forget about all of the pages telling you that the software they offer is what will help you become the next big thing.
Know this fact: The rest of these things are essential (not so much the software program, but the others). Business smarts, creativity and patience are all incredibly important to your success. Naturally, if you can't intelligibly communicate with buyers and clients, none of the rest of it will basically matter.
Good communication involves more than simply having a kick-ass sales page. All you need for an effective sales page is the money to engage the services of a gifted copywriter. A beautiful website and lengthy FAQ are not what you need for good communication. A skilled web designer and writer can take care of those things. If you wish to be a good communicator, you should master interpersonal communication skills, not simply direct copywriting. So, how do you do that?
1. Reply to each e-mail you get in one day. We aren't joking with you. You don't have to write a novel in the body of every last email. All you have to do is write a short message that says something like "I read your e-mail and will be sending you a detailed answer shortly." When you do this, try including a a portion of the original e-mail. This is what will tell the person that you genuinely care about them and are not an autoresponder.
2. Answer calls. Don't be a call screener. When your telephone starts to ring, pick it up by the third ring. Do this even if you seriously don't wish to talk to the person on the other end. The good news is that there is, nonetheless, an exemption to this rule. You don't need to answer your calls all day. Instead, just set clear "business" hours during which you plan on being available to answer phone calls. Publish these hours on your site and in your voice mail message too. And, naturally, each caller who leaves a message deserves to have his call returned.
3. Make sure that the people you send messages and emails to actually have gotten those messages and emails. This shows them that you value your correspondence with them. It will endear you further if you say something like, "Is there anything that I can be clearer about?" so that, if they have questions, you can answer them.
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