Saturday, September 29, 2018

How To Create A Realistic LinkedIn Networking Strategy

By Betty Butler


For those who are new to social media for business, it may be tricky to know which sites are the best for getting noticed. Since it seems like there is a new business or job site released every week, wondering the best place to be seen by the right people may seem like running a navigation course. The days of simply sending over the basic materials are long gone more people are finding success with a LinkedIn networking strategy.

The marketing process is likely the most familiar process job seekers are aware of. However, new media encourages the use of unique keywords and less generic phrases used to describe soft skills. In other words, it is good to note that a job prospect will work hard and gets along with others but there are other elements that are worth showing off as well.

Even if a person is new to the world of work or a particular industry, they can create an impressive online presence. In addition to traditional education, it is possible to create hyperlinks to vocational or continuing education certificates that relate to career goals. If it is possible to connect with instructors of these courses, this can enhance credentials when work experience is limited.

Some users feel obligated to connect with every person that comes up on their suggested feed but this is not mandatory. These are merely suggestions that are based on things like industry, education, other affiliations, or location. Before hitting that connect button, taking time to read a profile to see if there are any interest points. This is a lot better than having hundreds of connections but not having a conversation with even half of these individuals.

Those who like to peruse all social media conversations should use a filter and make it a point to participate in active discussions. While some conversations or posts may have some juicy content, remaining professional will pay a great return. Never give into negative speculation, gossip, or any information that may be considered confidential.

Sometimes, if a person can give insightful information about a company without coming off as a complainer or snitch, this may resonate with the right people. No one knows for certain what type of person might be watching who is saying what so posting etiquette is really important. It just helps to have a friendly, if not informative, presence.

This will attract others who are linked to others in a network. These may be former classmates, coworkers, or those who are active in a particular industry in another position, like the board of directors. It also helps to reach out to people by doing an occasional search using keywords that relate to a job position or organization.

As the job market is becoming more competitive, it helps to look outside of the norm. Even back when most job seekers turned to the newspaper classified section, most insiders recommended having a live networking strategy to supplement the actual job search. Some of the same etiquette rules apply but the advantage is that a person can show off some of their assets with just a couple of clicks. If a person were to think in terms of an elevator pitch, they will find they can attract the right prospects faster.




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