Running a nonprofit takes money, no matter how big or small your organization is. That is why getting donors is essential. In order to get donors to give, you need to employ a number of strategic fundraising methods. This will not only help you to attract new donors, but to retain the ones that you already have.
When asking people to give, suggest to them different giving levels. This is much better than leaving donors to decide how much they would like to give on their own. Suggesting various levels of giving increases the chances of people forking out more money. You can even leave a blank field for someone to give whatever amount they want, if they are not comfortable with your suggested levels.
Ask people to send you monthly gifts. This is much better than getting donations sent to you one time, even if you are getting big one time donations. Regular giving allows you to forge a relationship with the donor, making it possible for them to give you lots of money in the long-term.
Social proof goes a long way in encouraging other people to give to your charity too. Once someone sees that other people are giving, they will want to join the cause too since they will want to be part of a good cause. Leverage social proof by indicating the amount to be raised and the amount collected so far. You can also highlight the number of donors, who have given so far.
Your donors are concerned about how money is allocated. Ideally, most donors would prefer if their money is used to specifically transform people's lives rather than to cover high administrative costs of your organization. That is why you should have a simplified report that indicates where all the money donated goes. If people understand how the money is being used, they are more likely to start or continue giving.
You need to recognize your donors. If you acknowledge them in public, so much the better. This will motivate them to give more since their cash is being appreciated. That is why it is advisable to come up with a way to acknowledge donors publicly. It can be by printing their names on your website or newsletter or in yearly financial statements.
Practice peer to peer fundraising. This involves getting your donors to fund raise for your charity organization. You can do this by using fundraising software. This will enable your donors to create their own fundraising pages and share it with their family and friends. The software will help you keep track of who has raised how much.
Ask for the donation. Do not be afraid to ask for the money. You have to be straightforward about it. This involves including a call to action in all the communication documents that you send out to your donors. For instance, you can ask them to send money within a certain time frame, or sign up for an event or join a mailing list. Do not be shy about asking, since your donors are willing to help and will be more than glad to do what you want.
When asking people to give, suggest to them different giving levels. This is much better than leaving donors to decide how much they would like to give on their own. Suggesting various levels of giving increases the chances of people forking out more money. You can even leave a blank field for someone to give whatever amount they want, if they are not comfortable with your suggested levels.
Ask people to send you monthly gifts. This is much better than getting donations sent to you one time, even if you are getting big one time donations. Regular giving allows you to forge a relationship with the donor, making it possible for them to give you lots of money in the long-term.
Social proof goes a long way in encouraging other people to give to your charity too. Once someone sees that other people are giving, they will want to join the cause too since they will want to be part of a good cause. Leverage social proof by indicating the amount to be raised and the amount collected so far. You can also highlight the number of donors, who have given so far.
Your donors are concerned about how money is allocated. Ideally, most donors would prefer if their money is used to specifically transform people's lives rather than to cover high administrative costs of your organization. That is why you should have a simplified report that indicates where all the money donated goes. If people understand how the money is being used, they are more likely to start or continue giving.
You need to recognize your donors. If you acknowledge them in public, so much the better. This will motivate them to give more since their cash is being appreciated. That is why it is advisable to come up with a way to acknowledge donors publicly. It can be by printing their names on your website or newsletter or in yearly financial statements.
Practice peer to peer fundraising. This involves getting your donors to fund raise for your charity organization. You can do this by using fundraising software. This will enable your donors to create their own fundraising pages and share it with their family and friends. The software will help you keep track of who has raised how much.
Ask for the donation. Do not be afraid to ask for the money. You have to be straightforward about it. This involves including a call to action in all the communication documents that you send out to your donors. For instance, you can ask them to send money within a certain time frame, or sign up for an event or join a mailing list. Do not be shy about asking, since your donors are willing to help and will be more than glad to do what you want.
About the Author:
There are many sources on the internet that discuss the best strategic fundraising methods. Please look at our website http://www.cultivationcentral.org where you can find out all about this topic and what it can do for you.
No comments:
Post a Comment