Monday, August 24, 2015

Pixels & How Fleet Graphics Might Have Been Used

By Robin Setser


"Pixels" was one of those movies I found myself becoming interested in. As someone who considers himself a video game fan, I was blown away by the pixelated versions of Donkey Kong and the like rampaging through a city. However, as I watched more of the movie trailer, I found myself less interested in seeing the film in question. With the power of advertising, though, could fleet graphics have made a difference? At the very least, it's something to think about.

I believe that fleet graphics could have helped somewhat, especially when considering the quality that they present. Companies like JMR Graphics will be able to agree, especially when considering how these high-quality vinyl wraps can help a number of companies. Much of this comes in the sharpness of the designs themselves, which I'm sure anyone who's seen these graphics can agree with. With this in mind, I'm curious if "Pixels" could have been helped on the advertising front.

I have to believe that fleet graphics could have had an impact. Consider the fact that many of the video game icons depicted in "Pixels" are ones that virtually anyone could recognize. These include - but are not limited to - Donkey Kong, Pac-Man, and the aliens from Space Invaders. They are easy enough to recognize and, as a result, could have made for tremendous graphics. However, I have a hard time believing that they could have made a long-term impact.

It seemed like the moment that "Pixels" made it to theaters, negative press came from all corners of the Internet. Most of it focused on the poor writing and comedy, which did not help to make this admittedly visually striking film any more worthwhile. As a matter of fact, I have a hard time believing that even the best cast and crew could have made "Pixels" a more believable film. Instead, it became nothing short of a disappointment for those who were once eager to see it.

Even though "Pixels" may not have benefited much from them, fleet graphics are likely to help many other brands as well. They can generate awareness to some of the highest levels, and the fact that they can promote a litany of products cannot be easily ignored. With that said, product quality matters, so make sure that your wares are up to par with expectations. If this proves to be the case, the aforementioned graphics will be nothing short of worthwhile.




About the Author:



No comments:

Post a Comment